How TikTok propelled Imman's PyariWalls business from one room to a recognized brand

In 2018, when life felt like it had hit rock bottom, one woman decided to build something no one could take away from her: her own business. From that emotional turning point, PyariWalls was born in a small room with big dreams. What started as a humble venture has now grown into a recognizable multi-city brand, powered not just by quality products but also by one of the most unexpected engines of growth: TikTok.

“I didn’t have a blueprint,” Imman Ali recalls. “I had passion, purpose, and a phone.” Every rupee earned went straight back into the business. With consistent online activity and a laser focus on quality, PyariWalls began expanding, first from city to city, and now toward bigger goals.

“It gave PyariWalls a voice, a face, and a vibe,” she says. “It wasn’t just about selling anymore. It became about storytelling, about connection.” One particular video on TikTok, where she openly shared her “zero-to-hero” journey, became the turning point. It resonated with thousands who weren’t just watching a product pitch, they were witnessing a story they could feel part of.

Before TikTok, PyariWalls invested heavily in ads but struggled to reach people. After joining the platform as a trial, everything changed. The organic reach was overwhelming. And unlike polished corporate content, PyariWalls offered something else: raw reality. Wins, failures, packaging days, and emotional moments, it all went online.

“TikTok isn’t just marketing for us,” she explains. “It’s a conversation with our community.” She engages constantly, replying to comments, going live, even shedding tears with customers who relate deeply to her journey.

Now recognized in malls and markets, she’s gone from being “the woman with a dream” to a digital force. The brand’s reach, recognition, and sales have all skyrocketed. Yet, with all the success, she hasn’t forgotten her roots. Today, she’s also teaching e-commerce, helping other aspiring entrepreneurs start their journeys. “I know what it’s like to begin with nothing,” she says. “That’s why I want to be the person I needed when starting.”

Her advice to small business owners? “You’ll feel scared in the beginning, and things might get complicated, but take the first step anyway,” she suggests. She plans to expand to bigger stores in multiple cities and use TikTok as a platform to continue inspiring and empowering others.

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