Tech UP

The shoot started the way these shoots usually do. Clean lighting, a tailored suit, a crew running through the standard setup shot by shot. Faris Shafi played along for a take or two, hitting his marks, giving the room what it asked for. It looked right on the monitor. It didn't feel right anywhere else. Somewhere between the third take and the fourth, the room shifted. The suit came off. The lighting stopped trying to flatter and started throwing shadows instead. What was supposed to be a clean product shot turned into something rougher, closer to how Faris actually moves when no one's asking him to perform checkered floor, low light, the HOT 70 Pro in hand instead of a script in front of him. Nobody planned that version. It's the one that made the cut. That's the whole idea behind the film. Faris didn't scrap the shoot for effect. He did it because the HOT 70 Pro in his hand gave him a way to actually pull it off  good enough behind the scenes to catch the shift t...

Take the logo away, and most smartphones start looking exactly alike. The same shape. The same camera layout. The same static backs that stopped doing anything interesting after the first unboxing. Somewhere along the way, phones stopped feeling like something you'd actually want to show off. The HOT 70 Pro changes that. Introduced as part of the latest Infinix launch, the HOT 70 Pro takes a completely different approach to smartphone design. At the center of it all is the Active Matrix Cube, a pulsing dot-matrix display that shifts through different visual states instead of sitting still. Whether through dynamic animations or subtle expressions of personality, it transforms the back of the phone into something that always feels alive. The experience doesn't stop there. The Dynamic Shine Design responds to touch and temperature, creating subtle visual changes that make every interaction feel more personal. Rather than blending into the crowd, the HOT 70 Pro stands out before it...

The salon looks like it's been running on the same loop for years. An old Bollywood track plays low on the radio. Every customer in the row has the same cut, the same wait, the same silence. Nobody questions it. Nobody's supposed to. Then the door opens, and the room doesn't recover. Faris Shafi walks in wearing none of it, not the look, not the pace, not the agreement to blend in. The barber asks the routine question. Faris doesn't answer it the routine way. He just turns to the mirror, holds something up, and says three words: "Make me look hot." The track cuts. The beat drops. And when Faris turns back around, he's someone the wall of reference cuts never offered. The barber's smiling before he can stop himself. The row of customers isn't waiting anymore, they're watching. Here's the part nobody sees coming: they don't copy him. One by one, each person picks up their own phone, looks into that same mirror, and walks out with somethin...

Chief Executive Officer of the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), Imran Amin, conducted a comprehensive inspection of the Authority’s ongoing mega projects, including CBD Vertex, CBD Walk and NSIT City, to review construction progress and ensure their timely completion. The CEO was accompanied by Executive Director Technical Riaz Hussain, Director Project Management Asif Iqbal, Director Construction Asif Babar, Director Architecture and Planning Sameer Aftab Sial, along with senior officials from NESPAK and representatives of the contractors. During detailed briefings at the project sites, officials apprised the CEO of key technical milestones achieved. At CBD Vertex, finishing works are progressing rapidly, with the installation of exterior elevation tiles and digital screens nearing completion. Epoxy flooring and the advanced parking management system are also in the final stages. At CBD Walk, ...

Infinix, the leading smartphone brand in Pakistan, has officially launched the Infinix HOT 70 Pro nationwide, introducing a smartphone designed for a generation that chooses individuality over convention. Built around the "Be HOT, Be Different." philosophy, the HOT 70 Pro empowers users to burn the blueprint through adaptive design, dependable durability, and seamless 5G Performance.   At the heart of the device is the Active Matrix Cube, paired with the dynamic shine design, creating a smartphone that visually and physically adapts to its owner's mood and identity rather than remaining static like every other device on the market. Designed to reflect Gen Z individuality, the HOT 70 Pro enables the user to be anti-boring and have their own style in everything. Built for life's boldest moments, the HOT 70 Pro features IP68 waterproof protection alongside a 50MP SONY camera, empowering users to capture spontaneous adventures and unscripted memories with confidence. Comp...

Why everyone's reaching for the outfit they almost didn't wear. Too bold. Too loud. Too different. The one you bought because you loved it, then almost talked yourself out of wearing. But this week, that "too much" outfit is finally getting its moment. Across a wave of videos, creators are capturing the same private moment again and again. The plain outfit gets left on the bed, while the wild, unapologetic one walks out the door instead. No big reveal. No "look at me" moment. Just someone finally reaching for the outfit they almost leave behind. As they leave, the Active Matrix Cube quietly flashes to life in the background, becoming a subtle detail that keeps showing up without ever taking over the story.