Tech UP

           Ever felt like your phone should have a personality? The Infinix NOTE 60 Series finally said, “bet.” Welcome to the AI Matrix Display a living, breathing digital personality on the back of your phone. This isn’t just light; it’s your tiny digital universe. One day, it’s an 8-bit companion vibing with your moves and notifications. Next, it’s flashing your name like a badge of honor. It reacts, it plays, it lives with you. This is interactive design at its boldest. The AI Matrix doesn’t sit still; it moves in sync with your energy, turning every notification, every unlock, every moment into something visually alive. It’s expressive, responsive, and unapologetically you. This isn’t a phone you just use; it’s a phone you raise. And once people spot it glowing in the wild? Heads will turn. The NOTE 60 Series doesn’t blend, stands out, gets remembered, and sparks conversations before you even say a word. The age of lifeless devices is over. With turn-h...

   TCL, Pakistan’s No. 1 LED TV brand, has announced the launch of TCL Champions Arena, a grand esports tournament bringing together the country’s top gamers. The competition will feature qualifiers in Karachi and Lahore, leading up to a thrilling grand finale in Lahore, showcasing high-level competitive gameplay. With e-gaming growing fast in Pakistan, TCL Champions Arena comes at the right time. Large, professionally organized tournaments are still rare, and this event gives gamers a premium stage to compete and shine. Adding to the excitement,  esports icon and Tekken world champion  Arslan Ash will serve as a judge at the grand finale, while famous influencer Junaid Akram will be the chief guest and will bring the hype to the Karachi qualifiers with exclusive meet-and-greet sessions and even jump into the action to play alongside participants. Gamers don’t miss your chance to be part of the action! Participants can now register for TCL Champions Arena and compete...

  Cities are not just collections of roads, buildings, and infrastructure. They are places where people live their lives, build their dreams, and shape their futures. Lahore has always been a city of stories of heritage, culture, and resilience. Today, it is also becoming a city that is preparing for the opportunities of tomorrow. The creation of the Central Business District Punjab (CBD Punjab) is part of that journey. When the idea for CBD Punjab was first conceived, the goal was not simply to build another commercial district. It was to create a modern urban space that could support economic growth while improving the everyday lives of the people who live and work in Lahore. Over the past five years, that vision has steadily taken shape. Building a City That Works for People Urban development should ultimately serve the people who use a city every day. That is why one of our primary focuses has been improving connectivity and mobility across key areas of Lahore. Projec...

  Smartphones have always been about screens, cameras, and speed—but what if your phone could express itself too? With the AI Matrix Display on the Infinix NOTE 60 Pro, the back of your phone becomes a living interface. Invisible when you don’t need it and instantly lighting up when you do, this miniature interactive LED matrix transforms simple notifications into something visual, playful, and uniquely yours. From call alerts and messages to mini-animations and reminders, the AI Matrix Display turns everyday phone interactions into quick, glanceable moments of information and personality.   What makes it truly exciting is how customizable and interactive it is. Users can create personalized light signatures and scrolling emojis to express their mood or identity, while Gentle Reminders subtly light up for calls, notifications, and timers—even in silent mode—so you never miss an important update. The system also introduces Pixel Pets, adorable animated companions like Kiki the ...

  Infinix, a leading smartphone brand in Pakistan known for empowering youth with innovative technology, has officially launched the HOT 60 Pro, featuring a 1.5K Super AMOLED display for vibrant, true-to-life visuals and 5 years of Android updates for sustained performance and security. Hot 60 Pro is now available for PKR 45,999/- offline at outlets nationwide and online via Xpark.pk . The 1.5K Super AMOLED display exhibits exceptional color accuracy, deep blacks, and superior contrast, thereby enhancing the visual experience by presenting images and videos with remarkable clarity. The 5-year XOS update commitment provides sustained performance, enhanced features, and robust security over time. Advanced anti-theft features protect both data and device, even in unforeseen circumstances, while the innovative 1.5km no-signal communication capability allows seamless connectivity with nearby contacts without relying on mobile networks—ideal for emergencies, outdoor excursions, or remo...

             TCL, Pakistan’s No.1 LED TV brand, proudly announces the launch of its most premium television, the TCL C7K QD-MiniLED TV, officially available across Pakistan. As the flagship model in TCL’s 2025 QD-MiniLED lineup, the C7K sets a new benchmark for ultra-luxury home entertainment in the country. The TCL C7K is equipped with a state-of-the-art QD-MiniLED display, combining Quantum Dot and MiniLED technology to deliver breathtaking visuals. With up to 2880 local dimming zones and an astonishing peak brightness up to 3000 nits, the TV ensures every scene is rich in depth, contrast, and vibrancy. Its advanced CrystalGlow HVA Panel offers a stunning 7000:1 contrast ratio, reducing screen glare and enhancing clarity, even in well-lit environments. One of the key highlights of the C7K is its Audio by Bang & Olufsen, the world’s most prestigious luxury audio brand. This powerful sound system ensures an immersive cinematic experience with Dolby...