Tech UP

            Phones have a way of turning small accidents into small emergencies. A little rain, a spilled drink, one wrong move near the pool  and suddenly you're checking your phone like it just survived something. The HOT 70 Pro doesn't ask you to be that careful. With an IP68 rating, it's built to handle dust and water exposure, so a sudden downpour or a splash by the pool doesn't have to derail your day. Less time protecting the phone, more time actually living in the moment.   That's the point phones don't live in controlled environments. They're out in the rain, at the beach, in your pocket during a rushed commute. The HOT 70 Pro is built for that version of life, not a curated one. IP68 is just where it starts. The Active Matrix Cube, the Dimensity performance underneath, 5G connectivity, and a Sony camera round out a phone made to hold up to more than just how it looks in a product shot. Less worrying, more living .That's the HOT 70 P...

The Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has unveiled Pakistan’s first and largest 3D anamorphic screen at CBD Vertex, located in Lahore Prime CBD Quaid District, bringing an international-standard digital advertising experience to Pakistan. Titled “The Big One,” the state-of-the-art curved 3D anamorphic screen measures an impressive 122 feet by 70 feet and has been designed to deliver high-impact visual experiences. The screen will display static images, videos and immersive 3D animations, creating a dynamic digital canvas that will replicate the iconic visual appeal of New York’s Times Square.   CBD Punjab has introduced The Big One as a premium advertising platform, providing brands with an opportunity to achieve greater visibility and connect with audiences on an unprecedented scale. The massive digital screen is designed to transform the skyline of CBD Vertex into a vibrant destination for...

Some people build a life around what's expected the safe career path, the wardrobe that doesn't draw attention, the version of themselves that's easiest to explain. A different kind of creators do the opposite, and not just for the camera. The outfit nobody else would try. The move that made no sense on paper. None of it is staged for a feed. It's just who they already are, and the content is only where it happens to be visible. None of it is calculated for a feed. It's just who they already are  the content is only where it happens to be visible. And through all of it, unapologetically living exactly like themselves, the HOT 70 Pro is just there. The HOT 70 Pro doesn't sit around waiting for the "important" moments. It's just there  through the outfit change, the late-night idea, the decision nobody signed off on first. Even the Cube on the back seems to get it. It doesn't sit still. It shifts, lights up, reacts  the one part of the phone that...

The shoot started the way these shoots usually do. Clean lighting, a tailored suit, a crew running through the standard setup shot by shot. Faris Shafi played along for a take or two, hitting his marks, giving the room what it asked for. It looked right on the monitor. It didn't feel right anywhere else. Somewhere between the third take and the fourth, the room shifted. The suit came off. The lighting stopped trying to flatter and started throwing shadows instead. What was supposed to be a clean product shot turned into something rougher, closer to how Faris actually moves when no one's asking him to perform checkered floor, low light, the HOT 70 Pro in hand instead of a script in front of him. Nobody planned that version. It's the one that made the cut. That's the whole idea behind the film. Faris didn't scrap the shoot for effect. He did it because the HOT 70 Pro in his hand gave him a way to actually pull it off  good enough behind the scenes to catch the shift t...

Take the logo away, and most smartphones start looking exactly alike. The same shape. The same camera layout. The same static backs that stopped doing anything interesting after the first unboxing. Somewhere along the way, phones stopped feeling like something you'd actually want to show off. The HOT 70 Pro changes that. Introduced as part of the latest Infinix launch, the HOT 70 Pro takes a completely different approach to smartphone design. At the center of it all is the Active Matrix Cube, a pulsing dot-matrix display that shifts through different visual states instead of sitting still. Whether through dynamic animations or subtle expressions of personality, it transforms the back of the phone into something that always feels alive. The experience doesn't stop there. The Dynamic Shine Design responds to touch and temperature, creating subtle visual changes that make every interaction feel more personal. Rather than blending into the crowd, the HOT 70 Pro stands out before it...

The salon looks like it's been running on the same loop for years. An old Bollywood track plays low on the radio. Every customer in the row has the same cut, the same wait, the same silence. Nobody questions it. Nobody's supposed to. Then the door opens, and the room doesn't recover. Faris Shafi walks in wearing none of it, not the look, not the pace, not the agreement to blend in. The barber asks the routine question. Faris doesn't answer it the routine way. He just turns to the mirror, holds something up, and says three words: "Make me look hot." The track cuts. The beat drops. And when Faris turns back around, he's someone the wall of reference cuts never offered. The barber's smiling before he can stop himself. The row of customers isn't waiting anymore, they're watching. Here's the part nobody sees coming: they don't copy him. One by one, each person picks up their own phone, looks into that same mirror, and walks out with somethin...