Skip to main content

YouTube Partner Program paves new methods for content creators to earn revenue on the platform

               Today YouTube announced the expansion of its monetisation system with YouTube Partner Program (YPP). YouTube shared that it is expanding the platform’s monetization system to allow more creators to join the program by new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.

With this new chapter, YouTube now offers ways for over 2M partners to make money. The expansion of the partner program will enable more opportunities for creators and artists on the platform in all types of different creative formats. 

Starting from early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will be able to enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. The long-from content creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. The expansion brings the new level of YPP with lower requirements 

YouTube also announced first-of-its-kind revenue sharing model for Shorts. To reward the creators, the platform in 2023 will move away from a fixed fund and doubling down on a unique revenue sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not. 

YouTube will also launch Creator Music in which creators can easily access an ever growing catalogue of music to use in their long-form videos. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential. This step will bridge the gap between the music industry and creators. The creator music is currently in beta in the US and will be expanding globally in 2023 which will offer a streamlined process for creators and they will be able to instantly see the terms of their song selection. 

Farhan Qureshi, Google’s Regional Director for Pakistan, Bangladesh & Sri Lanka, " Since 2007 the YouTube Partner Program has been revolutionizing the lives of content creators and the creative industry. This new chapter is one more step in the direction of creating a successful and financially secure future for creative minds through YouTube Shorts, especially the newcomers and mobile-first creators who will highly benefit from the initiative.”

Today’s announcement reflects the diversity of the platform’s growing creator community where users can promote their content on the platform with the new monetization system of YouTube. For more details click here. 

Comments

Post a Comment

Popular posts from this blog

LONGi Pakistan's Ramadan Initiative Illuminates Communities in Pakistan

As part of its ongoing commitment to social responsibility and community welfare, LONGi Pakistan, a leading Solar Technology Company, has launched a special Ramadan campaign in Pakistan. During the Holy month of Ramadan, LONGi Pakistan has been dedicated to providing free meals to communities in need, demonstrating its steadfast support for the local populace. Recognizing the importance of extending a helping hand during Ramadan, LONGi Pakistan initiated a social welfare donation campaign aimed at providing essential sustenance to approximately 500 individuals across Pakistan. The campaign underscores LONGi Pakistan's dedication to not only revolutionizing the energy sector but also fostering meaningful connections with communities. In collaboration with local partners, LONGi Pakistan organized Iftari events in Sukkur and Peshawar, where 250 people were provided with nourishing meals in each city. These events served as a testament to LONGi Pakistan's commitment to making a...
Post a Comment
Read more

realme Unveils its Production Process to its Community with a Visit to its Assembly Plant in Pakistan

         realme’s Fan Meet up started with an informative factory visit and ended with thrilling rounds of bowling   Behind every successful business there is an army of loyal fans lending their support for its endeavors. For realme, the strong presence of its fans has always been felt in every step of the journey to grow to the heights that the smartphone brand has reached now. realme aims to maintain a certain level of transparency with its community of fans. Having them be aware of how realme operates, what goes into the making of realme devices, as well as realme’s core values is highly important in developing the tech democratizer’s relationship with its fan community.   For this reason, realme decided to pull back the curtain on Wednesday, 10 th  August 2022 during its 828 Fan Fest celebrations and took a group of select fans to their assembly plant on the outskirts of the city of Lahore. This inside look was followed by an exciting hi-tea a...
Post a Comment
Read more

Seventeen teachers from Beaconhouse complete the International Subject Leadership Certificate

                 Seventeen teachers from Beaconhouse,  one of the largest private educational networks in the world educating over 315,000 students , have successfully completed the inaugural International Subject Leadership Certificate  by the UK-based Professional Training Institute. The 18-month accreditation is a modular course that allows participants to work with experienced practitioners to design exceptional lessons. It aims to develop subject leaders through the design and delivery of challenging Schemes of Work (SOW). Teachers  enrolled in the course reflected on the current context of their subject within their school curriculum, considered what makes successful subject leadership, and explored the course success criteria during the online launch meeting. They gathered evidence to help reflect upon and illustrate the impact of their work on pupils, colleagues and themselves. Du...
Post a Comment
Read more