Tech UP

               Free Fire Pakistan have announced the onboarding of Asim Azhar and Merub Ali in their latest collaboration which will feature a new single followed by a music video co-created with Asim Azhar. This collaboration brings about the first published work of the infamous celebrity couple, with the pair featuring together for the first time ever.  Free Fire is the world's leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the Esports revolution in Pakistan. The track is expected to be released on the special occasion of Eid-ul-Adha this year, with fans eagerly awaiting the first look of the popular couple in the music video. Free Fire Pakistan has previously made some notable collaborations with many big names from Pakistani music industry like Ali Zafar, Young Stunners, Junaid Khan, and Falak Shabir and have gone to add Asim Azhar to that list. More recently Free Fire Pakistan announced cricketing heroes Babar Azam and Shadab K

    realme’s hottest selling realme C35 comes with an international stamp of quality in the price segment There are many things you can consider when purchasing a new smartphone: camera performance, display size, design, and many other aspects. However, the most weight in the decision should be given to the quality of the tech that you are purchasing. Purchasing new tech is an investment which is expected to be long-lasting. Performance issues and physical frailty can really dampen the experience of using your new smartphone. The realme brand comes with a long legacy of high quality products. This is why the realme C35 comes with an internationally acclaimed TÜV Rheinland High Reliability Certification which acts as an assurance for realme customers that the product they are about to purchase is durable and worth the investment. TÜV is a German business consultancy which specializes in certifying compliance with various safety and qualification standards. With over 20,000 employees wor

                     Infinix, Pakistan’s highest selling smartphone brand has set up the 5 minutes charge challenge at Hafeez center so that everyone can witness the power of 120 W Hyper Charge.  Participants will be able to witness the power of 120W hyper charge that comes with new Infinix NOTE 12 VIP.  They can also take part in interesting challenges & lucky-draws through which they can win Infinix NOTE 12 VIP and other exciting gifts. The exhibition of this new era of technology will take place from 27th-30th June at Hafeez Centre, Lahore. Amid offering the fastest charge, Infinix has still announced the 5-minute charge challenge against Infinix NOTE 12 VIP’s 120W hyper charge.  People will be able to witness the capability of Infinix technology, by comparing the charging speed of their personal mobiles with the NOTE 12 VIP in a 5-minutes span only. And by doing so, they can simply get a chance to win Infinix NOTE 12 VIP. In no time, Infinix has emerged as the new trendsetter o

                 Vlog in style with its cool front camera features and recharge battery instantly with HUAWEI SuperCharge If you have heard the buzz about Huawei’s latest smartphone and you do not know why, read on as we reveal why the HUAWEI nova 9 is the Trendy Flagship & Camera King. With an all-new Colour No. 9 colourway that dazzles your eyes, this smartphone is simply stunning. Armed with a 50MP Ultra Vision Camera, 66W HUAWEI SuperCharge and an array of pioneering cool Super Device and EMUI 12 features. The young, bright and energetic have fallen in love with Huawei’s latest smartphone for solid reasons. Let’s take a look. A design the oozes a style The HUAWEI nova 9 comes with a brand new colourway – Colour No. 9. The low-saturation bluish purple finish is created with a new ‘Starry Flash AG Glass’ manufacturing process to produce an out-of-this-world effect. Meanwhile, it is anti-slip, anti-fingerprint and is a joy to glide your fingers across. At the front side of the pho

                     All is set to enthral the car lovers and popular auto players to exhibit their innovations at the Pakistan Auto Show 2022 (PAPS-22) at the International Expo Centre, Lahore, on the 29th, 30th, and 31st, July 2022, under the theme "MADE IN PAKISTAN." The Pakistan Association of Automotive Parts and Accessories Manufacturers, a leading trade body of more than 350 members, is behind this mega event which fascinates the leading auto-players of the auto world. The well-known official sponsors of this much-awaited mega event, as of now, are MG motors, Indus Motor Company (IMC), Honda Atlas Cars Pakistan Limited (HACPL), Atlas Honda Ltd., (AHL), Al-Haj Automotive (Pvt) Ltd, Pak Suzuki Motor Company Limited (PSMC), and Chevron Pakistan Ltd. More than 150,000 local visitors show up every year at PAPS to see the renowned companies from Japan, Germany, Korea, China, France, Turkey, Thailand, Taiwan, England, USA, UAE, and Sri Lanka; while over four hundred internati

                 B agallery Glam Fest successfully hosted Pakistan’s biggest beauty and fashion exhibition over the course of the weekend, closing on a high note on 25 th  and 26 th  June 2022 at Lahore Expo Center. The response lived up to what organizers were expecting and the event truly gave visitors a one-of-a-kind, seamless shopping experience. The highlights of the event were; more than 120,000+ visitors, 1.5Mn+ pictures, stories & videos taken and shared, 500+ brands were available for an amazing shopping experience, 10 fashion shows & 6 makeup classes were attended by the audience, and 500+ influencers & celebrities participated. Mina Salman, Co-Founder of Bagallery, while addressing to the press said that she is delighted to see the turnover of women that came out of their homes to experience the most instagrammable event held in Lahore and she is happy with the progress made by Bagallery over the past few years with the support of the team, partners, and customer

           realme becomes the first-ever smartphone brand in Pakistan to collaborate with Foodpanda to get their products to realme fans all over the country.   In the internet-powered world that we live in today, people have gotten used to quick gratification of their wants and needs whether that be a sandwich for their hungry stomach or the latest smartphone to hit the market. Foodpanda is a dominating figure in the food and grocery delivery sector in Pakistan, allowing you to browse countless restaurants and shops to get your favorite products delivered to your doorstep. Until now, while you could browse through a few tech options, no smartphone brand had a presence on the Q-commerce platform. Recently, realme Pakistan has entered in a strategic partnership with Foodpanda in order to make its products more readily available to potential customers.   This new development is great news for fans of the tech democratizer as they can purchase their much-liked realme products from the com

            There is no guessing game, no scouring the web for the latest rumours, no hoping for this and that feature. The cats’ out the bag and you have all the facts you need to make an informed decision. Amongst all the cool smartphones of the year, one out there makes for an incredibly compelling option. It has a great a set of great feature and experience, but what makes it so interesting is that it does not come with a sky-high price tag. That is right – it is the Trendy Flagship & Camera King, the  HUAWEI nova 9 .   Here is a roundup of four reasons why you should be putting the HUAWEI nova 9 on the top of your wish list. 1.         A f antastically  gorgeous look Want to be a show stealer? Just walk in with a HUAWEI nova 9 in hand. Huawei’s latest smartphone lands with an all-new Colour No. 9, which is produced with a Starry Flash AG Glass process that gives it a nice texture as well as anti-fingerprint properties. Whether you’re someone who prefers the outdoors life and s

      Pakistan and Saudi Arabia have renewed their commitment to bolster economic ties in diverse fields including construction, agriculture, livestock and the social sector. This commitment to strengthen economic relations was reiterated in an exclusive meeting organized by the Punjab Board of Investment and Trade in honour of a high-profile Saudi Business Delegation visiting the Province of Punjab. The Saudi Business Delegation was led by H.E. Mr. Fahad Al Bash followed by the members of the Saudi Business Chamber, while Dr. Javed Ahmed Qazi, Secretary Industries Punjab, Mr. Imran Amin, CEO of Lahore Central Business District Development Authority (LCBDDA) & Ravi Urban Development Authority (RUDA), Mr. Ahmer Malik, CEO Punjab Board of Investment and Trade (PBIT), Mr. Amjad Ali Awan, CEO Punjab Public Private Partnership Authority (PPPPA) and other renowned industry leaders of Punjab were also present on the occasion. The Province of Punjab has always been a center of attraction f

               Infinix has always been introducing the most stunning smartphones with cutting-edge technology which causes a great stir in the Pakistani market. Till today, it has never failed to fulfill the requirements of its users.   Considering the example of newly launched Infinix NOTE 12 VIP, there has been no stone left unturned starting from 33 W hyper charge to Triple Camera setup of 108MP Cinematic lens. This might be the reason why tech enthusiastic are going crazy about the newly launched Infinix NOTE 12 VIP as well. Infinix NOTE 12 VIP features 120W hyper charger   which fully charges the phone in around 17 minutes only . Allowing users to spend their day hassle free and on the go, it’s 4500 mAh battery provides all day back up under all usage scenarios. In case of Infinix NOTE 12 VIP, housing a big battery does not mean it’s going to be heavy weight. In fact, it’s the thinnest smartphone of all time to acquire 7.88 mm of thickness while featuring ultra-thin aerospace-grad

        Befiler (Pvt.) Ltd is pleased to announce its inclusion to the panel of ACCA’s Approved Employer Network under the Trainee Development – Gold Category. The Association of Chartered Certified Accountants (ACCA) is one of the world's leading professional accountancy body, and Befiler’s inclusion to the panel reflects its commitment to providing the right combination of technical, professional, and ethical skills to the students, affiliates, and members of ACCA. The ACCA Approved Employer Program recognizes and rewards employers’ quality staff training and development, and ensures the highest professional standards for both the employers and the students/employees. Befiler is proud to have a substantial representation of ACCA students, affiliates, and members working with it under various departments including leadership positions. Befiler hosted a ceremony at its Head Office in Karachi to commemorate the milestone, which was attended by the leadership of Befiler and ACCA. Spe

    After the success of GlamFest in Karachi, Pakistan’s biggest beauty & fashion online retail brand; Bagallery, is back with GlamFest Lahore. Well equipped with experience and focus, this growing company is yet again setting a new bar of excellence by challenging the status quo with one of its kind, Pakistan’s biggest beauty and fashion exhibition on 25th and 26th June in Expo Centre Lahore. Bagallery’s co-founder, Mina Salman, and CEO, Salman Sattar, will be leading from the front with a team of over 150 people to set new records. Pakistan’s hot favorite celebrities such as Hania Amir will be meeting their fans and press at the red carpet event. Bagallery is committed to give its customer base in Punjab an unforgettable experience at the most instagrammable event in Pakistan. Attendees will have access to more than 500 brands at the exhibition, including some of the biggest beauty and fashion local and international brands. Moreover, visitors will also be able to enjoy fashion s

            The Country Director of realme Pakistan sees the CBU import ban as being beneficial for smartphone manufacturers in Pakistan   Increased taxation on the import of mobile phone parts was recently announced in Pakistan. The policies that authorities had been enforcing previously encouraged the import of mobile phone parts by granting relief from import taxation to smartphone businesses. This resulted in an influx of smartphone / technology brands setting up local manufacturing plants in the country including realme, the popular Chinese technology brand which opened its assembly plant earlier this year. All of this increased market activity was instrumental in increasing the overall market share of the smartphone market up to USD 250 million and creating a plethora of jobs for the local population.   With inflation on the rise, the government is taking necessary measures to try and remedy the situation. The increased taxes being set are dependent on the phone’s price bracket w

                      The role of the accountancy profession can play a role in shaping a better world for the future. These are turbulent times,  with  the tragedy unfolding in Ukraine remining us that peace and security are precious commodities. The devastating humanitarian crisis and fall out from the conflict heightens the challenges the global economy was already facing from the Covid-19 pandemic. Yet whilst no one profession can solve for all the challenges global society faces, they can each play their part and contribute to helping make the world a better place for the future in different ways. ACCA (the Association of Chartered Certified Accountants) has released a new report providing an overview of the contribution the profession could make in transforming the world for the better. It identifies seven core areas of focus, as well as sharing case studies and stories - bringing to life why the accountancy profession matters, and why it remains integral in helping economies and

   ●          The new Free Fire logo gives players and fans a preview of what to expect during its brand refresh in July. ●          Free Fire’s dynamic new look will excite its global community and give them a game they can continue to resonate and grow with over time.  Garena has unveiled Free Fire’s new logo, ahead of its official brand refresh this July. The new Free Fire logo will retain key details fans and players are familiar with - the iconic Free Fire knife - while also evoking a more modern and dynamic look that matches the energy of Free Fire’s evolving global community. Refreshed logo inspired by Free Fire community Building on Free Fire’s first-ever global brand campaign last year, the new logo reflects and strengthens the game’s distinct  Battle in Style  identity, echoing the stylish, youthful and free-spirited nature of players and fans. “Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hop