Tech UP

   The second annual prize distribution ceremony was held at the American Lycetuff School (Al-Rahman Garden Campus) with special guests MPA Mian Abdul Rauf, Punjab Minister for Industry and Commerce Mian Aslam Iqbal, former Nazim Mian Waheed Ahmed, Chairman Complaints Cell Chief Ministers Zubair Khan Niazi, Mian Waqar Ahmed (Sitara-e-Pakistan), President Anjaman Tajran Badami Bagh and MPA Mehr Wajid were present. Director American Lycetuff Rehman Garden Mian Fahad Waheed, Director American Lycetuff Rehman Garden Mian Zubair Waheed and Principal Mubashir Arif were also present. At the end of the program, the special guest distributed prizes among the talented students.

                                Descon is one of the largest conglomerates in Pakistan’s key sectors including Construction, Power-generation, and Chemicals. In its continuing endeavor to spur economic growth in Pakistan, Descon has signed an investment agreement to acquire shareholding in two dynamic enterprises – ‘Vital Agri Nutrient’ (VAN) and ‘Vital Green’ (VG), as part of its strategy to diversify into the Agricultural sector, which is undoubtedly the backbone of Pakistan’s economy. Both the companies will benefit from this strategic alignment with an enterprising entity, utilizing the resources and expertise at Descon’s disposal to achieve the next phase of their growth. Descon seeks to support these two companies and other such businesses in building technology and infrastructure to organize, empower and enhance the quality of lives of millions of Agri value chain participants in Pakistan. In the initial phase, Descon will support VAN and VG in unlocking their growth potential,

  Lahore: Association of Chartered Certified Accountants (ACCA) Pakistan and Punjab Information Technology Board (PITB) Incubation Wing signed an MoU on Friday 25 th  March 2022, to explore avenues of collaboration and to work jointly mainly on financial inclusion, financial literacy of PITB incubation wing start-ups and awareness for ACCA stakeholders including members and future members on opportunities in entrepreneurial ecosystem. The MoU was signed by Assad Hameed Khan Head of ACCA Pakistan and Sajid Latif Director General e-Governance, Punjab Information Technology Board (PITB). Also present at the ceremony were, Shahid Khan-Head of Business Development, Central, ACCA Pakistan; Aamir Saleem-Business Development Manager, Central, ACCA Pakistan; Muhammad Shahid Khan- Business Development Manager, Central, ACCA Pakistan. Assad Hameed shared his thoughts on the collaboration, saying, “ACCA is looking forward to the collaboration with PITB. At ACCA, we believe financial inclusivity is

  Lahore Central Business District Development Authority (LCBDDA) also known as Central Business District Punjab (CBD) gets another feather in its cap by getting an approval of 750 ft height for Lahore Prime by Civil Aviation Authority (CAA). Getting the approval of an iconic height is a milestone and history making achievement of CBD Punjab. Lahore Prime comprises of twelve mixed commercial plots out of these twelve plots five plots were auctioned in September 2021 with the approval of 500 ft height. An advanced aeronautical study was conducted by Civil Aviation Authority (CAA) with the support of the guardians of the skies Pakistan Air Force (PAF). In this advance level study, all the possibilities and constraints were deeply researched and analyzed for practical implementation of skyscraper buildings in CBD Punjab. CAA has ensured the protocols of safe flight operations while giving the provision for 750 ft construction height. CEO Lahore Central Business District Development Author

                    Free Fire Pakistan League hosted its Grand Finale event yesterday in Lahore, with thousands in attendance. FFPL III came to a close in a manner of grandeur as we saw Pakistan’s biggest Professional Esports League have a new winner this year, team House of Blood. FFPL has previously attained the coveted endorsement status by MOIB under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. The tournament saw a massive prize pool of PKR 1 Crore with the cash prize extended to the top-12 teams. The winning team, topping the leaderboard, took home the major share of Rs 35 lakh from the prize money and other amazing Infinix products. The Country Product Manager, Binh Nguyen, was present to award the winning teams their cash prizes alongside. Onlookers were mesmerized by the grand growth of Esports in Pakistan with the final resembling that of International standards. Live broadcasting, Casters, Celebrity appearances, Cosplay, generous givea

                Pakistan Cricket Board (PCB) announced TikTok, the leading destination for short-form videos, as a sponsor for the ODI series and one-off Twenty20I being played as part of the historic tour of Australia to Pakistan. TikTok will be the presenting sponsor for the three-match ODI series, which will commence at Gaddafi Stadium in Lahore from March 29, and associate sponsor for the T20I game. The sponsorship comes after the title sponsorship of the Test series. Earlier, TikTok was also announced as the entertainment partner of Pakistan Super League 7 and 8 and the title sponsor of the PSL anthem for the latest season. The PCB, who are now also officially on TikTok, have entertained cricket fans on the platform throughout the partnership by sharing the highlights of the current and previous matches, fans reactions, favourite moments and exciting challenges. Cricket fans in Pakistan were able to engage with the PCB and their favourite cricketers like never before on TikTok. Ti

                  Pakistan’s No.1 selling smartphone brand   Infinix, has entered into another exciting partnership with One Degree for further promoting Esports in Pakistan. Kickstarting their partnership from Infinix X Free Fire Pakistan League Season 3 (FFPL3), both brands have lined up a round of thrilling activities for the future as well. FFPL3 provides a stimulating platform for young gamers to showcase their gaming ability and win exciting prizes from Infinix, One Degree and FreeFire. Bringing in an inspiring opportunity for Pakistan’s enthusiastic young gamers, the FFPL3 finale is taking place in Lahore on 27 th  March, 2022. Infinix’s idea behind this  effective collaboration with FreeFire and One Degree is to bring the youth together from across Pakistan and motivate them  to showcase their talents on platforms like FFPL3. For this partnership, One Degree has exclusively designed a pair of shoes based on the ‘FFPL Theme’ which will be gifted to FFPL3 winners and will also be

                These ultra comfortable earphones deliver a studio quality sound and an open fit Active noise cancellation second to none!   The TWS (True Wireless Stereo) market has never been more crowded than it is in 2021. With so many options to choose from, finding the right earphones can seem daunting. However as a user you have to look at options that prioritise things like sound quality, noise cancellation, comfort, and other cool features which you may need when powering through your day.   Therefore for me to choose my next earphones was narrowed down to earbuds that could deliver what I am looking for on a daily basis. Huawei recently launched its  studio-quality open-fit ANC earphone with air-like comfort - the  HUAWEI FreeBuds 4 . The latest iteration to the HUAWEI FreeBuds Series comes with studio-quality sound, open-fit noise cancellation, air-like comfort for all-day wear. In addition to dual-device connection, new interactions with intuitive controls and a host of oth

                    Lahore & Karachi:  ACCA (the Association of Chartered Certified Accountants) Pakistan, in collaboration with SEED Ventures, closed a successful series of its flagship conferences Pakistan Leadership Conversation (PLC 2022) in Islamabad, Karachi and Lahore respectively. The fourth edition of PLC centered on the theme “Rethinking our world: Sustainable growth for Pakistan” and brought together leading policy makers, thought leaders, corporate influencers, academia and business operators for a dialogue centered on the power of digital, sustainability/ESG, ethics and future ready workforce. In Karachi, Dr. Shamshad Akhtar, Mr. Nadeem Hussain, Founder Planet N Group of Companies/Chairman Pakistan Fintech Network attended the event as Guest of Honour. Speaking on the topic of Accelerated Financial Inclusion, he said, “Digitalization plays an imperative role in enhancing social mobility and these shifts can not be made without understanding the customer need and creati

Infinix  today proudly announced its release of the world’s first Future Light-Painting Leather. The technology works when UV light interacts with the smartphone’s back cover, adding innovative and flexible color options to Infinix users’ smartphones to express their style and mood. This world's first innovation marks a huge step forward in technological breakthroughs for Infinix and sets a new standard for leather back covers on smartphones. The layers of the leather. "Infinix seeks to improve the aesthetic experience of the modern-day smartphone through the use of innovative materials and fresh new colors.  With Future Light-Painting Leather technology, u sers can experience satisfying color-changing as well as custom patterns created by shading light on the back cover of their smartphone. It introduces a unique way for our customers to interact with their smartphone and to express themselves , ”  said  Manfred Hong, Senior Product Director  of  Infinix. Next-Level Smartphon

                 Free Fire Pakistan’s most recent introduction in Esports Competitions FFCC, the Free Fire Campus Championship was Pakistan’s first inter-university Esports competition to be held on a National Stage. The Grand Final was held on the 20th of March in Karachi at Ramada plaza. Last year, Free Fire had announced Pakistan’s first-ever Esports Scholarship, under their Campus Challenge competition, which took place across 9 different universities in Pakistan. Free Fire Campus Championship 2022 took place across 5 major cities of Pakistan, namely, Karachi, Lahore, Islamabad, Bahawalpur & Peshawar in 12 different universities. The winning team from each University progressed to the Grand Final Event held on 20th March where the contestants competed for a Scholarship prize pool worth PKR 2,000,000. The winning team receiving PKR 700,000 was from City University Peshawar, with the team from Comstats following up. Registration desks went live across universities as students pla

                Beaconhouse, the country’s largest network of private educational institutions, has successfully concluded its week-long ‘Indigenous Sports Week’ carried out across multiple Beaconhouse campuses countrywide, with an aim to revive traditional games and sports, and raise cultural awareness among the students. The traditional sports week commenced on March 14 th  and concluded on March 18 th  with active participation from students of elementary years, upper and lower primary and middle schools, belonging to more than a 100 Beaconhouse campuses from different cities, including Lahore, Karachi, Quetta, Multan, Peshawar, Islamabad, Sargodha, and Faisalabad. Classic and historic games from different regions of Pakistan that were played during this week included  Kabbadi,   Khokla Chappaki, Stapoo, Rassa Kashi, Pithoo, Kikli, Gilli Danda, Aankh Macholi, Oonch Neech, Barf Paani, Bandar Qilla, Langri Paala,  and  Pakran Pakrai,  all of which depicted a picture of energy, joy, an

                Sound is one essential element that completes the overall experience. Every day, we are surrounded by sound coming from all directions and while it is something we are often used to, it sometimes cuts us from what we actually want to hear. Check out the  HUAWEI FreeBuds 4 , Huawei’s latest True Wireless Stereo (TWS) Bluetooth earbuds that continues the legacy of the open-fit earbuds with Active Noise Cancelation (ANC) technology that started with the HUAWEI FreeBuds 3. Offering studio-quality sound as well as open-fit ANC and unmatched air-like comfort, the  HUAWEI FreeBuds 4  doesn’t just work with Huawei products, but also with devices running Android and iOS. Through the HUAWEI AI Life app, users are able to adjust settings or perform various controls such as wear detection, quick control, status query, noise cancelation and device management. Immersive high-resolution audio with studio-quality sound While speakers can handle all frequencies created by sound, the sam

     The Pakistan Cricket Board (PCB) has announced that it has joined TikTok – the short video-making app, in a bid to reach a much wider audience. The cricket board made the announcement on social media, urging the fans to follow it on the app for BTS stories, exclusive content and much more. The announcement does not come as a surprise as the two have been working together for the last 2-3 months. TikTok is also the Title Sponsor of the historical Pakistan-Australia series and had previously sponsored the Pakistan Super League’s seventh edition’s title song – “Agay Dekh”. PCB in the first five days gained quick followers and likes on the posted videos. The posted content includes some highlights of the matches and some fun content like the dance moves or David Warner and Hassan Ali. https://www.tiktok.com/@pcb TikTok has helped the PCB get over 1 billion impressions on the PSL-related hashtags – an event that in itself inspired the PCB to use TikTok to reach much bigger audience fro

                Standard Chartered - Karachi United Football League concluded at Kings Football Ground, Ayub Park Rawalpindi, by Standard Chartered Bank Pakistan Limited in collaboration with the Karachi United Youth Football Club. This league was launched in Islamabad in December 2021. Featuring 113 thrilling matches, among 29 teams, it comprised more than 435 young male & female players, who showed great performances, till the vibrant closing ceremony was held recently. Sponsorship of this tournament was a part of Standard Chartered Bank’s resourceful social-development initiative to promote healthy-sporting activities in the country. The winning team in the girls’ competition was SMURF FC, while the victorious squad in the under-14 boys’ competition was POPO FC. The under-16 boy’s team contest was won by NISHTAR FC. The tournament inspires enthusiastic participation by children hailing from different football clubs and academies from Islamabad and Rawalpindi. Standard Chartered

                ACCA, as an organization and one of the most forward-thinking accountancy bodies of the world, places a special focus on driving the sustainability agenda. Sajjeed Aslam emphasized on this and said, “Now more than ever, organizations and industries need to champion sustainability in growth. Embedding sustainability in business practices is a continuous journey that needs actions from all stakeholders whether it is the investors, supply chain, clients, talent- it is important to address the topic in a short-term perspective to future proof all businesses.” The event was attended by industry leaders, foreign delegates, c-suite executives, policymakers and government officials and was also broadcasted live on ACCA Pakistan’s Facebook, LinkedIn & YouTube pages.

               Infinix   proudly announced its victory of winning two awards issued by  Asian Telecom Awards 2022 . Infinix secured a top spot in both the Innovation of the Year & Marketing & Brand Initiative of the Year in China region. Held in Singapore by the leading business magazine Asian Business Review  (ABR) , the Asian Telecom Awards traces its heritage from Asian Mobile News started in 2003. The prestigious award is designed to recognize the remarkable achievements and initiatives of Asia's leading telecom companies.   On winning the  two  awards, Benjamin   Jiang, Managing Director of Infinix Mobility , said,   “ The awards that Infinix received at the Asian Telecom Award s  2022 show the industry’s recognition of Infinix’s significant investment into technology   innovation and a customer-centric marketing strategy which continues to drive Infinix's ongoing efforts. Infinix is committed to investing in innovation for the long term, with the mission of provid

                     GameBird FFPL III is now moving toward the most-awaited Grand Esports Final where Pakistan’s Top 12 teams will take center stage and compete to be crowned this year's champions. The Grand Final for FFPL III will be held in Lahore for the first time at Avenue Marquees on 27th March at 6PM.   This mega event is scheduled to include an opening performance featuring Aleem & Bilal Ali from Kashmir. The scheduled guest list includes some of the biggest names from Pakistan's entertainment industry who have endorsed Esports. The event will also include numerous entertaining stalls and the audience will automatically be part of a grand lucky draw which includes various rewards & limited edition merchandise including in-game bundles.   The grandest Esports event in Pakistan to date awaits you with the best gameplay, fun-filled activities, amazing giveaways & a lucky draw. 300 early comers will also receive a rare in-game item, the Hayato the Guardian Gloo