Skip to main content

With new Product Strategy realme Pakistan aims to launch more exciting products for fans



Youth’s most favorite smartphone brand realme first debuted in Pakistan in 2019 as a smartphone brand. In the short time since, the company has launched over two dozen smartphones and expanded its business in over 25 markets across the globe. Last month realme introduced the X3 SuperZoom - the brand’s first phone with a periscope camera.

realme offers great value for money smartphones across different segments, but the company is also quickly expanding its ecosystem. It launched its first true wireless earphones last December and in March its first fitness tracker, dubbed realme Band.

With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 25 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem young brand has grouped its AIoT products into three categories — Personal, Home and Travel.

realme has announced its new product strategy, 1+4+N. It will be spinning around the company’s core smartphone business and smart AIOT product range. “1” indicates smartphones, “4” is for the sub-categories Smart TV, Smart Earphone, Smartwatch and Smart Speaker and the “N” indicates AIOT products. Smartphones will be the focus of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by their smartphones. Further, the realme Link App will allow the smartphones to be used to manage various AIoT products, enhancing your personal, home, and travel experiences.

1 Core: Smartphones will be the main center of realme’s AIOT ecosystem. All the AIOT products will be connected to and managed by realme smartphones. Plus the realme Link App, realme smartphones as the primary point will be able to manage various AIoT products, enhancing your personal, home, and travel experiences.

4 Smart Hubs: This is to help consumers manage and control more AIOT products together with smartphones. Hence, this has been divided into 4 sub-categories – Smart TV, Smart Earphone, Smart Watch and Smart Speaker.

N AIOT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and lifestyle products for realme fans, including various accessories ranging from in-car chargers, backpacks, luggage cases, to smart home gadgets.

Comments

Post a Comment

Popular posts from this blog

realme Unveils its Production Process to its Community with a Visit to its Assembly Plant in Pakistan

         realme’s Fan Meet up started with an informative factory visit and ended with thrilling rounds of bowling   Behind every successful business there is an army of loyal fans lending their support for its endeavors. For realme, the strong presence of its fans has always been felt in every step of the journey to grow to the heights that the smartphone brand has reached now. realme aims to maintain a certain level of transparency with its community of fans. Having them be aware of how realme operates, what goes into the making of realme devices, as well as realme’s core values is highly important in developing the tech democratizer’s relationship with its fan community.   For this reason, realme decided to pull back the curtain on Wednesday, 10 th  August 2022 during its 828 Fan Fest celebrations and took a group of select fans to their assembly plant on the outskirts of the city of Lahore. This inside look was followed by an exciting hi-tea a...
Post a Comment
Read more

Standard Chartered Bank and Haball Enter a Corporate Alliance Agreement to Digitize Value Chai

Standard Chartered Bank Pakistan Limited (SCBPL) once again combines its international expertise in digital space with its local knowledge to bring together a unique offering unlike any in the market. SCBPL has entered in a partnership with Haball, Pakistan’s first B2B Fintech with the aim to digitise supply chain collections for its clients and bring efficiencies in clients’ business processes. SCBPL recognises that digital connectivity is a catalyst for business growth. Through partnerships, deals and collaboration, SCBPL will continue to invest in and accelerate digital offerings, working hand-in-hand with leading fintech innovators to foster fresh ideas throughout the markets. The collaboration aims to build an enabling environment to increase the uptake of digital payments using institutional vehicles. This will create digital financial inclusion in the distribution and retail space in Pakistan. Haball is the first Fintech in Pakistan to be associated with SCBPL, supported by a go...
Post a Comment
Read more

LONGi Pakistan's Ramadan Initiative Illuminates Communities in Pakistan

As part of its ongoing commitment to social responsibility and community welfare, LONGi Pakistan, a leading Solar Technology Company, has launched a special Ramadan campaign in Pakistan. During the Holy month of Ramadan, LONGi Pakistan has been dedicated to providing free meals to communities in need, demonstrating its steadfast support for the local populace. Recognizing the importance of extending a helping hand during Ramadan, LONGi Pakistan initiated a social welfare donation campaign aimed at providing essential sustenance to approximately 500 individuals across Pakistan. The campaign underscores LONGi Pakistan's dedication to not only revolutionizing the energy sector but also fostering meaningful connections with communities. In collaboration with local partners, LONGi Pakistan organized Iftari events in Sukkur and Peshawar, where 250 people were provided with nourishing meals in each city. These events served as a testament to LONGi Pakistan's commitment to making a...
Post a Comment
Read more