Brandverse, Pakistan's largest, fastest and most
automated production studio for ecommerce product content has signed a
long-term partnership agreement with foodpanda to provide data and content for
their recently launched and rapidly expanding grocery delivery service,
foodpanda shops.
Brandverse will provide foodpanda access to the
largest and fastest-growing catalog of FMCG products, delivered in real time to
it’s partners. Brandverse will ensure that foodpanda will have continuous
access to Pakistan’s most comprehensive, always up-to-date, growing product
data catalogue to enable them to provide a better ecommerce experience to their
users and retail partners.
Raza Matin, CEO & Founder, of Brandverse said
on the occasion “this is a natural, expected progression of our startup
journey, where we are now extending into product content distribution. We are
elated to announce that the first of many content distribution partnerships has
been with foodpanda, a household name, which has been at the forefront of the
e-commerce industry in Pakistan for many years. Getting your products on
foodpanda shops and beyond is now as easy as getting them to Brandverse.”
Nauman Sikander Mirza, CEO of foodpanda Pakistan,
added “The secret of getting ahead is getting started. In this era of digital
transformation, content has to be reflective of what the customer orders. Our
main focus at foodpanda, is to enhance the customer experience, thereby
increasing the customer lifetime value. We are excited to partner with
Brandverse and we hope to achieve foodpanda's objectives through this
partnership.”
On the future of the partnership, Raza Matin said
”content is the lifeblood of e-commerce, and we foresee many avenues of
continued partnership with foodpanda, as we both work towards creating richer
and more meaningful digital user experiences that delight.”
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