Tech UP

         What a year 2022 has turned out to be - through ups and downs, the smartphone industry went through many hoops. While the year started on a high note with many smartphone launches, it is culminating on a rather sombre note - given the industry situation. However, as we look back at the year with positive hopes for the technology industry, here is a list of smartphones that captured our imagination below PKR 45K. realme C35 (PKR 38,999/-) Oh boy! What a design marvel was the realme C35. With its Glowing Silk Design, this phone was surely an eyeturner, especially in its Glowing Green avatar. With a current price tag of PKR 38,999/-, the realme C35 is a unique all-rounder that packs a punch both inside and outside. With a Unisoc T616 Octa-Core processor, it clocks a top speed high performance delivering a 6.6-inch Ultra Smooth Display and 5,000 mAh battery to give you juice for an entire day. Another good aspect of the phone is its 50MP AI Triple Camera that takes great photos. T

  Free Fire Pakistan has released a live action music video featuring cricket superstars Babar Azam, Shadab Khan, Shaheen Afridi and Shoaib Malik as superheroes. The veteran and the Runner ups for the T20 World Cup have been in the limelight for their heroics on and off the field and befittingly feature as Superheroes in this action packed film.    Pakistan's favorite cricket players have appeared in a live action film for the first time, as they each offer their own cricket bundles in the world’s most popular battle royale game. Users will have the opportunity to see their cricketing heroes as superheroes and use their in-game bundles. Babar Azam commented on the collaboration, saying, "It brings me enormous joy to represent Free Fire, the brand that has been driving the Esports revolution in Pakistan. Through this effective collaboration we are bringing something unique for our fans and I really hope they love it.” "It's an honour to join the renowned group of Free

                YouTube hosted its first-ever YouTube Brandcast in Pakistan to celebrate YouTube’s creator community, and to share the latest insights, updates and inspiration from brands succeeding on the platform. At Brandcast, YouTube also spotlighted how the platform is supporting the Pakistani creator ecosystem by building a reliable, multi-format platform that enables creators to build local and global communities that meet the evolving needs of their audiences. According to Google and Kantar’s  Unlocking Digital in Rural Pakistan  research, YouTube is the most  popular online video platform in Pakistan with 62% of online Pakistanis ages 18-24 reported watching YouTube once a month or more. In fact, ●          91% of Pakistani internet users say YouTube makes them feel positive ●          78% of internet users in Pakistan say that YouTube is the video platform they go to when they want to watch their favorite shows and content ●          76% of internet users in Pakistan say that

                     Commissioner Lahore Mr. Amir Jan chaired a meeting regarding Kalma Chowk Underpass Remodeling, CBD Punjab Boulevard and other development projects of the Punjab Central Business District Development Authority (PCBDDA). The authority is also known as Central Business District (CBD Punjab). Deputy Commissioner Lahore, Mr. Muhammad Ali, CEO PCBDDA, Mr. Imran Amin, Assistant Commissioner Model Town Mr. Ibrahim Arbab, Executive Director Commercial PCBDDA Mr. Mohammed Omer, Executive Director Technical PCBDDA Mr. Riaz Hussain, senior officials of City Traffic Police Lahore, WASA Lahore, PHA Lahore, PTCL, Lesco, Metropolitan Corporation Lahore, PSCA Lahore and PCBDDA were present during the meeting. Mr. Riaz Hussain ED Technical of PCBDDA briefed Commissioner Lahore, about the development progress on Kalma Chowk Underpass Remodeling Project. During the meeting he briefed the attendees that pile beam work from Saint Marry Park to Center Point is near completion and pile be

                 S&P Global Pakistan (S&P Global) has successfully mentored more than 12,000  women  as part of its pledge to mentor 20,000 under the U . S . -Pakistan Women ’s  Council’s  (USPWC)   Pakistan  Million Women Mentors (PMWM) Initiative. The company announced this milestone during an event co-hosted by the U.S.-Pakistan Women’s Council and S&P Global commemorating Global Entrepreneurship Month that featured S&P Global employee mentors, women  mentees,  and civil society partners. U.S. Ambassador to Pakistan Donald Blome provided opening remarks. Launched in 2020, PMWM is a movement led by USPWC member, Pod to connect one million women and girls in Pakistan to mentors.  S&P Global was the first USPWC member to support the initiative, pledging in March 2019 to reach 20,000 women and girls to advance women’s participation and leadership in science, technology,  engineering,  and mathematics (STEM) careers.  In his remarks at the event, U.S. Ambassador Blome

                 Professionalisation of the workforce is one of the most important steps in achieving a step change in public sector financial management A new joint guide by ACCA (the Association of Chartered Certified Accountants) and the International Federation of Accountants (IFAC) released at the World Congress of Accountants (WCOA) aims to boost PFM reforms across the globe by defining for the first time the idea of professionalisation specifically in the context of public sector finance. The guide also features case studies of good practice from Tanzania, the UK, Cyprus, the Philippines, Pakistan, Malaysia and Wales. A global guide for professionalisation in public sector finance provides a definition of what professionalisation means in public sector finance, sets out the benefits of professionalisation, and offers a high-level roadmap to support global good practice in professionalisation. Discussing the global guide ahead of a panel discussion at WCOA,  Joseph  Owolabi, ACCA

                 BARD Foundation is funding Roshni Homes Trust x Sciencefuse programme, which aims to teach high-quality science education in a creative way to children of Roshni Homes first, then across the 'Golden Triangle' (Sialkot, Gujrat and Gujranwala). Sciencefuse is a social enterprise working to improve the quality of science education among 3- to 14-year-old students. This is an after-school program that not only teaches children about science in a dynamic way but also trains the trainers. The program will focus on the training of RHT educators and will broaden its scope to select 20-25 teachers in Gujranwala through community partnerships with various schools and orphanages. Talking about the collaboration, Ms. Mehreen Dawood said, “Bard Foundation is delighted to be a vital part of this social enterprise that not only aims to educate the students but also look forward to train the trainers to make students excel in scientific understanding development. We look forwa

                      Free Fire has announced Pakistani cricket icons Shaheen Afridi and Shoaib Malik are set to join the stage with Babar Azam and Shadab Khan as the official brand ambassadors for Free Fire in Pakistan. Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. This is Pakistan's first-ever collaboration with cricket players, who will introduce their own style through cricket bundles inside the world’s most popular battle royale game. Users will have a chance to claim and play with bundles of their cricketing heroes in their favourite game. Each cricketer worked on their bundle designs and came up with vibrant & unique designs which are bound to attract. This is great news for cricket fans as they will be able to see their favorite cricketers collaborating with the leading mobile game as they introduce their cricket bundles for the first-time ever. Shaheen Shah A

           #DiscoverYourOwnStoryfromZERO is here to inspire smartphone users to showcase the best of their content   Infinix today announced the launch of the Infinix X Discovery Global Vlog Challenge, which aims to build an ecosystem of mobile videography captured by Infinix users. The campaign aims to inspire users of passion mobile photography thereby expressing it through creative short videos on various social media channels. With  the penetration of smartphones  technology   users  and increased use of mobile based applications, users  all around the world are   using  short-form video s  and vlog s  as a way of expressing themselves  on social media. Keeping  this need in mind , Infinix  recently announced  ZERO 20, featuring an impressive world-first 60MP  OIS + EIS based  front camera, an excellent Auto-Focus function, and a 108MP high-definition three-lens camera for a cutting-edge photographic experience. Ultra-high resolution paired with OIS lets the user shoot photos and v

                    CTO Lahore Dr. Asad Malhi visited the CBD Punjab Boulevard Kalma Chowk Underpass Remodeling project site and met the official contractor NLC  and  Punjab Central Business District Development Authority 's  Project Director of the CBD Punjab Boulevard project to ensure uninterrupted flow of traffic.  He said that this project is under the vision of infrastructure development of the government. During the construction work, there will be traffic pressure in Kalma Chowk and adjacent areas, to control the traffic congestion CBD Punjab administration and city traffic police have identified alternative routes and placed traffic diversion signboards for the uninterrupted flow of traffic. CEO of CBD Punjab Imran Amin has also directed to take all possible steps to ensure an uninterrupted flow of traffic.

                The days of needing a professional camera for photography are long gone, thanks to the advancement of smartphones' remarkable camera setups. More than 10 billion people use smartphones to click pictures each year, which has increased consumer expectations for smartphones with good cameras altogether. Precisely it is because of smartphone photography that the way we comprehend and interact with external world has now changed, its significance in the modern world cannot be emphasized enough. People require a good reliable device with good OIS enabled camera which fits their daily requirements at best. To connect with the moments that are documented in our phones and enjoy the experiences later in life, smartphone users need a reliable cameras setup with a strong OIS. Keeping in mind what users require in 2022 specifically, Infinix came up with the perfect device this year Infinix ZERO 20 to cope with the daily needs of photography devotees. Housing world’s first 60 MP

                §    Joseph Owolabi elected ACCA president, first-ever from Africa to lead world’s leading professional accountancy body §    Pakistan’s Ayla Majid also makes history for being appointed vice president, first South Asian to hold this position in a 118-year history of ACCA   Joseph was confirmed in his new role at the annual council meeting after ACCA’s Annual General Meeting (AGM) on 10 November 2022. Ronnie Patton, formerly senior lecturer at Ulster University, Northern Ireland, was appointed deputy president and Ayla Majid from Pakistan, founder and CEO of Planetive – a clean energy and sustainability advisory practice – became vice president. Ayla joined ACCA in 2006 and has been serving on ACCA’s global council since 2014. She is the first person from Pakistan and South Asia to be elected the global vice president in a 118-year history of ACCA.  Ayla is an international speaker and is a strong advocate of sustainability and energy transition; takes part in contribut

Pictures and videos play a significant role in today's digital era because they affect how people are now perceived and understood. Also taken as a form of self-expression on social media, the use of photos and videos increasingly every day. For this purpose, everyone wants a top-notch camera phone to express themselves better through capturing, sharing, and reliving their experiences all at once. However, it's also reasonable to state that there aren't many apt unrivalled camera phones in the market today that can enable their owners to be industry leaders in both photography and videography. While on other hand, Infinix ZERO 20 with world’s first OIS +EIS enabled 60MP front camera quickly meets all of your videography and photography needs in a glance. With “Super Steady" OIS, the new Infinix ZERO 20 features the stable-most Vlog camera in the world. With the help of this unique function, one can record the most crystal-clear videos with the most seamless transitions

                     Chief Executive Officer of Punjab Central Business District Development Authority (PCBDDA), Mr. Imran Amin visited the CBD Punjab project site to review development on the under-construction parking plaza and Kalma Chowk Underpass Remodeling. The authority which is also known as Central Business District (CBD Punjab), has started projects worth more than 5.7 billion in the heart of Punjab. During the visit, Directorate Heads of PCBDDA and officials of the National Logistic Cell (NLC) were also present. Executive Director Technical PCBDDA Mr. Riaz Hussain briefed the CEO about the development progress on the under-construction parking plaza and Kalma Chowk Underpass remodeling. During the briefing, ED Technical told that excavation for guide beams of 365 meters long CBD Punjab Boulevard is in progress and will be completed soon. He further added that Wasa and PTCL have started shifting cables and pipelines at Ali Zaib Road. Technical Directorate of PCBDDA has ensure

                Infinix ZERO 20 with world’s first 60MP OIS enabled front camera goes nationwide sale today at an amazing prince of Rs 56,999/- Being first of its kind camera phone supporting Dual Image Stabilization in the form of Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), Infinix ZERO 20 fulfills videography and photography requirements on the go. It is now available the outlets nationwide and exclusively on Infinix Official Ecommerce Store – Xpark!  Infinix ZERO’s 60MP front camera is stable most and greatest Vlog camera offering hardware based Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS).  Users would just have to switch on Ultra-Stability mode in order to unlock Dual Image Stabilization for making videos and capturing photos. Also equipped with Auto Focus and a super night mode sensitively captures sharp outline of objects even in the low and that too with accuracy every time. Not only the camera segment but Infinix ZE

                 BARD Foundation and IBA university take the lead to be at the forefront in an informed response to the challenges with the high-end priority given to the academic well being of students.  BARD Foundation, a strong advocate and support system for passionate students,  is delighted to join hands with IBA Karachi in a formal ceremony to extend its support to students in their educational careers. BARD Foundation has announced an Endowment Fund for a student of MBA in perpetuity that is aimed at facilitating the students to access higher quality education. The purpose of this Endowment Fund is to enhance learning experience of students while also creating a more competitive environment in universities. The signing ceremony took place at IBA university Karachi and it was attended by President of BARD Foundation Mr. Abdul Razak Dawood and Member Board of Governor Ms. Mehreen Dawood. The ceremony was also attended by some of IBA students who participated to witness the financ

                     Beaconhouse, the country’s  largest network of private educational institutions, has launched the 15 th  edition of its flagship ‘School of Tomorrow’ (SOT) Event series today in Lahore, marking the 47 th  anniversary of the Beaconhouse Group. The three-day event, themed ‘ Guardians of the Future ’ will host over 150 global and local thought leaders from various sectors, including education, development, healthcare, technology and digital media, for insightful panel discussions on a multitude of topics relevant to the youth and varying factors impacting the general public. Over the last four decades Beaconhouse has been a committed advocate for the rights of children and encourages young people to be active participants in their learning, and be viewed as guardians of the future:  the next generations of mentors and leaders within their families, communities, and nations. Taking the narrative forward, the first on-ground SOT conference in four years, includes 40 plu